project overview:
wildcraft is a conceptual brand and solo project I created for google's ux design certification program. the project includes an original brand suite, e-commerce desktop site, and mobile app.
Role: Ux designer
software used: Figma
responsibilities:
+ take the project from conception through completion.
+ conduct a comprehensive case study to identify user needs and pain points.
+ develop low and high-fidelity wireframes and interactive prototypes to visualize and test design concepts.
